Cross-media convergence is the combination of various media outputs in to a single platform (E.G. an Xbox can be used to not only play video games but to watch movies as well, a phone can be used to view different types of media , communicate, play games, listen to music, take photos/ videos etc...). Cross-media convergence is an efficient approach for the future of technology and media as it is a portable source of information, it's less hassle as all media sources/ communication facilities etc.. are all in one place, which means you don't have to have an IPod, phone, newspaper etc.. to consume the media. It also means films can be viewed in a digital format instead of using film.

 

Synergy is a product/ products or technologies working together to create a greater impacted entity that will proliferate in to a blockbuster (within the film industry) or accumulate more viewers (E.G. The Avengers Assemble franchise or collaborations on You Tube.) Synergy is a way a wide variety of people can view one type of media (film) as both relate to it, for example The Avengers Assemble, different well known and liked marvel heroes are together in a film, this can relate to their fans as Iron man, Thor, Captain America fans will be able to view The Avengers Assemble franchise due to synergy. 

 

Nearly all the characters in The Avengers franchise have been very successful in the box office and

 

A way that both synergy and cross-media convergence have coincide to advertise/ produce a 'hype' for a film franchise (the first film of the franchise) was The Dark Knight. The marketers of The Dark Knight invented a viral marketing campaign (websites : www.whysoserious.com & www.ibelieveinharveydent.com) these contrasting sites were made for both the fans in support of the joker and Harvey bent to inspire and involve the audience of The Dark Knight. 42 Entertainment created a virtual reality 15 months before the release of the film for the viewers to become real citizens of Gotham city, it spread over 75 countries to promote/ create a 'hype' they also had events and websites, the joker was in The Dark Knight film which is a form of synergy as the joker was in the batman comics before The Dark Knight franchise.

 

 

 

 

 

 

 

 

 

 

 

silver linings playbook opening sequence (case study)

Scene opens with non- diegetic music in the back ground with black screen which creates a sense of mystery and confusion, it follows with voice over of a male speaking this creates enigma as we don't know who it is yet suggest its the protagonist, there is written text on screen saying 'karel psychiatric facility- Baltimore' which gives the audience a bit of hint of where the first scene or may be even the whole movie is set, it also states where it takes place. Black screen fades to a medium shot of man with his back facing towards us, voice over turns into dialogue, dialogue suggests he is going through relationship problems, the man is disrupted by another voice in the background telling his that 'the doctor is waiting' which connotes he is seeking medical attention plus going back to the text written on screen backs it up further, we only see half of the protagonists face. There are a few shots of the protagonists room, in one of the shots the camera tracks into a piece of paper stuck to the wall with the word excelsior written on it, the track suggests it's an important part of his life maybe a word he lives by, non- diegetic music starts again this time the music is more up beat which may mean it give him motivation. The camera creeps around the right hand side of the protagonist and we finally fully see him, camera pans away from protagonists face giving us only a short amount of time to have an emotional connection with him, this connotes that may be we shouldn't get too attached to him and creates a sense of foreboding.

High angle shot of protagonist, tempo of the non-diegetic music changes. Mid shot of medication denoting he is on medication for some sort of illness/ disorder. Close up of medication that had been spat out by the protagonist connoting he cannot be trusted. Camera tracks towards a group of people sitting in a circle, the fact that the group are sitting quiet close to each other suggests a personal relation and emotional attachment. The sound bridge that occurs as the camera is panning around the inside of the circle denotes that are talking about their problems and as we saw in the previous scenes (the doctor and medication) we connote that it's a support group. The tilt, pan and low angle medium close up of the protagonist as he is exercising creates a sense of focus and determination of some kind. A shadow appears over him as someone walks over to him suggesting that it may stop him achieving what he wants to.

The camera cuts to a high angle shot of protagonist looking up at the camera/ shadow horrified, the lady is seen through a low angle connoting she is superior to him. The non- diegetic music deepens almost mimicking the actors feelings.

Things that we could use for our opening sequence...

• The creep (hand held to show emotional state).
• movement of the camera linking to protagonists feelings. 
• tempo of the music changing depending on the intensity of the moment.

Lesson on Marc commode

Marc commode:
 • Development hell: when something is put back into development.
• The black list is a list of 900 good screenplays that haven’t been made yet.
• Out of the 970 screen plays in the black list only 200 of them will be made.
• Casts sell pictures to directors
 • Directors usually select actors due the look they are looking for and then based on the acting. E.g. Girl with blonde hair, blue eyes.
• The finance crew makes the list of actors.
• Producers bid from movies after having viewed the pitch.
• Polygram> owned music and made films + a German company that doesn’t exist anymore.

 FACT FILE MATTEW VAUGHN
 Matthew Allard Robert Vaughn Born: 7 March 1971 (age 43)
London, England
UK Nationality: British
 Occupation: Film producer, director, screenwriter .

He traveled with the hard rock cafe tour and ended up landing a job in Los angeles as an assistant to a director. . He went to the university college London to study anthropology and ancient history, then dropped out of university for a few weeks. . He was the producer of kick ass, lock, stock and two smoking barrels and x men: first class.