Cross-media convergence is the combination of various media outputs in to a single platform (E.G. an Xbox can be used to not only play video games but to watch movies as well, a phone can be used to view different types of media , communicate, play games, listen to music, take photos/ videos etc...). Cross-media convergence is an efficient approach for the future of technology and media as it is a portable source of information, it's less hassle as all media sources/ communication facilities etc.. are all in one place, which means you don't have to have an IPod, phone, newspaper etc.. to consume the media. It also means films can be viewed in a digital format instead of using film.

 

Synergy is a product/ products or technologies working together to create a greater impacted entity that will proliferate in to a blockbuster (within the film industry) or accumulate more viewers (E.G. The Avengers Assemble franchise or collaborations on You Tube.) Synergy is a way a wide variety of people can view one type of media (film) as both relate to it, for example The Avengers Assemble, different well known and liked marvel heroes are together in a film, this can relate to their fans as Iron man, Thor, Captain America fans will be able to view The Avengers Assemble franchise due to synergy. 

 

Nearly all the characters in The Avengers franchise have been very successful in the box office and

 

A way that both synergy and cross-media convergence have coincide to advertise/ produce a 'hype' for a film franchise (the first film of the franchise) was The Dark Knight. The marketers of The Dark Knight invented a viral marketing campaign (websites : www.whysoserious.com & www.ibelieveinharveydent.com) these contrasting sites were made for both the fans in support of the joker and Harvey bent to inspire and involve the audience of The Dark Knight. 42 Entertainment created a virtual reality 15 months before the release of the film for the viewers to become real citizens of Gotham city, it spread over 75 countries to promote/ create a 'hype' they also had events and websites, the joker was in The Dark Knight film which is a form of synergy as the joker was in the batman comics before The Dark Knight franchise.